Footwear is a topic steeped with many years of history in innovation. And when I say history in innovation, I mean that with the history of footwear, as years go on, technology advances to solve some type of problem or help specific consumers. See, it has always been a trend
Opinion
Advertising: Are Companies The New Champions Of Social Change?
Matt Haig, in his book, Brand failures: the truth about the 100 biggest branding mistakes of all time, includes a quote from Thomas J. Barratt, a British man that many consider to be the "the father of modern advertising". The quote says: "tastes change, fashions change, and the advertiser has to change
