Matt Haig, in his book, Brand failures: the truth about the 100 biggest branding mistakes of all time, includes a quote from Thomas J. Barratt, a British man that many consider to be the "the father of modern advertising". The quote says: "tastes change, fashions change, and the advertiser has to change
Month: May 2017
Political Symbols of the U.S. Two-Party System
In contemporary society, political symbols are often used to connote or represent a cause, a candidate, an ideology, a political organization, a regime style or a particular sovereign state, among other things. In the political realm, the use of symbols provides a simplification of what is inherently complex, associating a
A Piece of Paris in New York
Cinderella: More than a Glass Slipper and a Happily Ever-after
Young girls and women everywhere have cherished the Cinderella story for ages. What was once a tale of mere enchantment and happily ever-after has grown to carry more weight in today's society. Because the Cinderella tale is so well-known and popular and because people enjoy familiarity, it's easy to re-tell
Ninja New York: The Asian Cuisine Experience
Chick’n Cone: So Cluckin’ Good
Experience Unicorn Magic at Little Italy’s Gelso & Grand
Los mariscos
Best Thai food on the Upper East Side
How the “typical family” has changed
Donuts + ice cream = Holey Cream
Tastiest doughnuts in NYC: Dough Doughnuts
Mighty Quintessential BBQ in New York City
A Look at Black Tap
Chobani SOHO
Doughnut Plant Brooklyn
Concepts NYC
Concepts NYC is an incredibly beautiful street wear and sneaker boutique on Hudson St. in New York City. Concepts was founded in Cambridge Massachusetts in 1996 by Tarek Hassan. This specific location in Tribeca has been a permanent brick and mortar store since November of 2015. This location didn’t open without
Aladdin: a magical, glittering Arabia
Advertising in Today’s World: Truth to Guard Your Soul
Great Clips Girl Goes Lavish
“Beautiful: The Carole King Musical” lives up to its title…BEAUTIFUL!
Beautiful: The Carole King Musical is exactly what it sounds like - a musical about Carole King's life and about her music. From hearing the countless familiar songs to seeing the flashy costumes from the 1960s and 70s, audiences laugh and cry watching King's heart-wrenching, yet beautiful, life story. Carole King may be a no-name to
Crepes & wine, minus the wine
Wicked: a hero’s journey
Many books and movies follow the same storyline template: the hero's journey. Broadway shows are no different. The same archetypes and themes found in ancient myths can be found in the Broadway show Wicked: the hero's journey of Elphaba, the Wicked Witch of the West. She lives a normal life, but is
DŌ: Cookie Dough Heaven
“Let’s go to that cookie dough place!” Since arriving in New York, this has been a common request among the people around me. DŌ, Cookie Dough Confections is a gourmet shop in Greenwich Village serving up edible cookie dough since 2016. The cookie dough is made with pasteurized eggs and heat-treated
Sunset Boulevard
Kill Bill, a particular hero
Mormon Missionaries Can Be Heroes Too
In The Book of Mormon musical, the hero’s journey seems as unlikely as it is hysterical, in the form of an unexpected but endearing Mormon missionary, Elder Cunningham. The story begins when an overeager Elder Cunningham gets his mission call to serve in the dangerous foreign land of Northern Uganda.
Healing through Music
A “Tale As Old As Time”
With the recent explosion of love for the newest adaption of "Beauty and The Beast", this classic story with its modern twist reveals significant archetypes, themes, and myths that build towards everyone's favorite love story. But, what really makes an audience fall in love with this story all over again?
