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Selling Beauty

I've been in a great number of Sephoras, but this was my first time inside the 5th Avenue store. Sephora doesn't sell beauty products; they sell beauty, especially in the large downtown stores. Luxurious packaging and branding leaves consumers feeling pampered and confident as they purchase products and walk back into

Simplicity is for the Complex: COS

Have you ever walked into a clothing store and thought that you are not worthy to be in the presence of such amazing clothes? Well, if it hasn’t happened to you, take a trip to COS, the worlds most beautiful and simple store. This place is not for your average

Afternoon in SoHo

SoHo is a neighborhood in Lower Manhattan known for its wide variety of art galleries, shops and restaurants. Here are some ideas on a great way to spend your afternoon in SoHo.