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The Meaning of Victory

Nike, the Greek goddess of victory, is the inspiration behind the most iconic athletic brand in the world. The infamous swoosh has branded athletes for years. What appears to be a simple swoosh mark, is actually an icon worth billions. The worth of the Nike swoosh isn’t due to an

Concepts NYC

  Concepts NYC is an incredibly beautiful street wear and sneaker boutique on Hudson St. in New York City. Concepts was founded in Cambridge Massachusetts in 1996 by Tarek Hassan. This specific location in Tribeca has been a permanent brick and mortar store since November of 2015. This location didn’t open without

Nike Kith: A Haven for Street Wear and Trend-Setters

In Manhattan’s artsy Soho neighborhood, trendy and hip shops and cafes seem to be found on nearly every corner. One such store that has created a unique brand image is Nike Kith. Nike Kith is a one-of-a-kind Nike store because it features solely hip, limited edition “street wear” that is

Nike: Victory Never Stops

Nike, the Greek goddess of victory, is the inspiration behind the most iconic athletic brand in the world. Victory is ingrained in every aspect of the multi-billion-dollar brand, including the Nike Lab in SoHo New York. The Nike Lab provides it customers with an interactive experience that uses technology, colors, lights and

Experience The Future With Nike VaporMax

The Nike Store in SOHO New York gives customers a first look into the future. The store is a palace dedicated to the future of various sports, lifestyle, and footwear technology. In the case of the store’s first level, Nike aims to target those interested in the future, and the

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