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Are Companies the New Faces of Social Change?

Matt Haig, in his book, Brand failures: the truth about the 100 biggest branding mistakes of all time, includes a quote from Thomas J. Barratt, a British man that many consider to be the "the father of modern advertising."  The quote says: "Tastes change, fashions change, and the advertiser has to change

Healing through Music

One of the most popular films from the 2016 Sundance Film Festival told a simple story. Set in 1980’s Ireland, the plot centers around a boy named Conor who comes from a broken home and is forced to changed schools.  In the healing process or the path to overcoming his

The Itsy Bitsy Spider Went on a Hero’s Journey

With a release date set for the beginning of July, the world's favorite web slinging hero will swing his way back onto the big screen. Spider-Man: Homecoming will kick off the 3rd franchise of Spidey movies in the last 15 years. Three different Spider-Men with three slightly different story lines;

Starting Out on a Journey: The Legend of Anastasia

Myths and legends have been apart of human history since the beginning of time. Stories of heroes overcoming obstacles and giving hope to the people who believe that all is lost. But the stories that stick with us most of all are the stories that we relate to. The stories

A wickedly good… and bad hero

In most stories, the main character or hero tends to go through what is known as the “Hero’s Journey”. This journey was originally outlined by Joseph Campbell as the internal path that a character follows as they move through their lives and through the plot or storyline of their story,

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