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Are Companies the New Faces of Social Change?

Matt Haig, in his book, Brand failures: the truth about the 100 biggest branding mistakes of all time, includes a quote from Thomas J. Barratt, a British man that many consider to be the "the father of modern advertising."  The quote says: "Tastes change, fashions change, and the advertiser has to change

Advertising: Are Companies The New Champions Of Social Change?

Matt Haig, in his book, Brand failures: the truth about the 100 biggest branding mistakes of all time, includes a quote from Thomas J. Barratt, a British man that many consider to be the "the father of modern advertising".  The quote says: "tastes change, fashions change, and the advertiser has to change

The Irony of “Postmates”

In the world of advertising, marketers tend to resort to the overused fallback phrase "sex sells." Today's society, largely influenced by the porn industry, seems to target the masses with media that is seductive, and which spurs curiosity. New York's subway system is bombarded with advertisements from "Postmate." With colorful, eye-catching advertisements

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