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My Take: Share a Coke

This advertisement comes from the Coca Cola Company, and it promotes their product as well as their “Share a Coke” campaign. This campaign allows consumers to personalize their coke bottles to include their own name, and it encourages it’s audience to share on social media using the hashtag #shareacoke. This

Justice and Wonder Woman

Almost every little kid dreams of growing up and becoming a superhero – a Superman with super strength and the ability to fly, a Batman cleaning the streets of crime, or even a Spiderman swinging around New York City. It has been proven that we love a good story about

Connecting a Community Through Food

Food is symbolic in cultures all around the world. In New York City, many restaurants are developing new culture customs within their local communities. Dig Inn has paved the groundwork for this culture revolution by emphasizing the importance of food within the community. Their mission is to “build community through food.”  Building

Einstein, the Refugee

Refugee - a controversial word in today's divisive politics. This advertisement was part of a series of advertisements for Genius, a National Geographic TV show. It caught my attention because it was a series of multiple posters which were all the same, the only differences were the words on the

Samsung ad signifies the wonder of the new Galaxy S8

Samsung’s latest advertising campaign for the Galaxy S8 plasters the subway station at Canal Street. The campaign, “Unbox your phone,” underscores the benefits of the new product through the signified meanings present in the photograph of the ad. To understand the deeper meanings of the ad, it is necessary to

Dead Men Tell No Tales

One of the most iconic images of New York City is the well-known, yellow taxi cab. These cabs fill the streets of Manhattan and are an excellent way to advertise. Advertisements placed on the top of these taxis will be seen all throughout the day, day after day, and all

You Are Beautiful No Matter What They Say

Cool-Spa is a spa that performs a procedure known as Cool Sculpting. Cool Sculpting is claimed to reduce the volume of a fatty area on the body. This ad makes this same claim, while also playing into several appeals advertisers overuse. Cool- Spa uses both fear and sex appeal within the

Anti-Trump TV Show – Semiotic Analysis

"The President Show," a new TV show on Comedy Central, is loaded with connotative meaning. After watching clips online, it is clear that the show is mocking Trump and everything he stands for, making him look like an idiot. This ad's denotative meaning directly contrasts its connotative meaning. While the phrases on the ad