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Advertising: Are Companies The New Champions Of Social Change?

Matt Haig, in his book, Brand failures: the truth about the 100 biggest branding mistakes of all time, includes a quote from Thomas J. Barratt, a British man that many consider to be the "the father of modern advertising".  The quote says: "tastes change, fashions change, and the advertiser has to change

My Take: Share a Coke

This advertisement comes from the Coca Cola Company, and it promotes their product as well as their “Share a Coke” campaign. This campaign allows consumers to personalize their coke bottles to include their own name, and it encourages it’s audience to share on social media using the hashtag #shareacoke. This

Justice and Wonder Woman

Almost every little kid dreams of growing up and becoming a superhero – a Superman with super strength and the ability to fly, a Batman cleaning the streets of crime, or even a Spiderman swinging around New York City. It has been proven that we love a good story about

Einstein, the Refugee

Refugee - a controversial word in today's divisive politics. This advertisement was part of a series of advertisements for Genius, a National Geographic TV show. It caught my attention because it was a series of multiple posters which were all the same, the only differences were the words on the

Samsung ad signifies the wonder of the new Galaxy S8

Samsung’s latest advertising campaign for the Galaxy S8 plasters the subway station at Canal Street. The campaign, “Unbox your phone,” underscores the benefits of the new product through the signified meanings present in the photograph of the ad. To understand the deeper meanings of the ad, it is necessary to

Dead Men Tell No Tales

One of the most iconic images of New York City is the well-known, yellow taxi cab. These cabs fill the streets of Manhattan and are an excellent way to advertise. Advertisements placed on the top of these taxis will be seen all throughout the day, day after day, and all