“Let’s go to that cookie dough place!”
Since arriving in New York, this has been a common request among the people around me. DŌ, Cookie Dough Confections is a gourmet shop in Greenwich Village serving up edible cookie dough since 2016. The cookie dough is made with pasteurized eggs and heat-treated flour so it is as safe to eat as it is mouth watering. You may recognize this from the frequent coverage and attention it has received through Facebook videos, blog posts, and other engaging media platforms. People have become infatuated with the idea of an edible cookie dough shop, something that has never before been done with as much attention and support.
In the heart of the NYU campus, locals and tourists alike endure long lines along the street in order to enter into this trendy gourmet shop. Luckily for me, I went early enough in the morning that I only had to wait 30 minutes. Although it wasn’t the most ideal breakfast food, it was well worth it to be able to avoid hour-long wait times, which apparently is common. Leading up to the anticipated entrance into the shop, you are handed a menu that lists all of their different flavor combinations and options. You can choose from concoctions that include salted caramel, s’mores flavors, to even a “confetti” flavor that includes sprinkles and white and milk chocolate chips.
When you enter into the shop, you are struck with a strong aroma of freshly baked cookies. The store is polka dotted with fun and vivacious colors, and there is a plethora of options laid out on the counters for you including cupcakes, brownies, and of course, cookie dough. They serve you up your cookie dough like they would in an ice cream shop, and you can even choose to have your dough served on an ice cream cone or not, a decision that was pretty easy for me.
In general, I thought that the cookie dough itself was good, but not quite worth the hype or price. In theory, being able to engorge yourself with a large amount of cookie dough seems pleasing, but in reality was almost over excessive. The cookie dough was incredibly rich, and even though I only asked for one scoop, it was surprisingly difficult to finish on my own. Ideally, I would have loved to be able to take home a small tub of cookie dough so that I could have eaten a spoonful or two here or there whenever I pleased, which is an option that they offer. Despite this, overall I would rate this shop highly mostly because of their innovation and creativity, as well as their execution and attention to detail. I had a great time not necessarily because of the cookie dough itself, but primarily because of the unique experience.
Perhaps people have jumped on this bandwagon because of the nostalgia-induced reminder of our past of smuggling cookie dough from the bowl while our mother’s heads were turned. Perhaps it’s the appeal of the idea of bringing to light an unconventional comfort food. Maybe it’s just because of how good it would look included in our Instagram feed. Whatever the reason, it has taken the Internet by storm, and people from all over the world are making the trip to Greenwich Village to get a taste of this cookie dough heaven.