The Lego store at 30 Rock. Photos by Colton Bryan - May 3, 20170 The shops located at 30 Rockefeller Plaza have something for everyone! The Lego store sparks creativity in parents and children alike. Lego’s building bricks are a great way to recreate models of your favorite things. You can also follow a guide to collect the pieces necessary to build your own unique set. This option is called “Pick- a Model.” This particular location has several sets resembling buildings and statues from around New York City. The Statue of Liberty kit is exclusive to the 30 Rock store.