Matt Haig, in his book, Brand failures: the truth about the 100 biggest branding mistakes of all time, includes a quote from Thomas J. Barratt, a British man that many consider to be the "the father of modern advertising". The quote says: "tastes change, fashions change, and the advertiser has to change
In contemporary society, political symbols are often used to connote or represent a cause, a candidate, an ideology, a political organization, a regime style or a particular sovereign state, among other things. In the political realm, the use of symbols provides a simplification of what is inherently complex, associating a
Take a step from Madison Avenue into Paris, France-that is to say Ladurée's French patisserie. One of only eight in the U.S., Ladurée is sure to be a rare indulgence. The store imitates the historical Parisian tea rooms and was founded by Louis Ernest Ladurée who created a bakery in Paris
Young girls and women everywhere have cherished the Cinderella story for ages. What was once a tale of mere enchantment and happily ever-after has grown to carry more weight in today's society. Because the Cinderella tale is so well-known and popular and because people enjoy familiarity, it's easy to re-tell
Experience the unique fine dining experience at Ninja New York where ninjas serve up not just your food, but dish out unexpected scares and magic tricks to keep you satisfied and entertained.
The latest chicken craze sweeping New York is served in a sweet waffle ice cream cone!
Unicorns are trending right now, and New York City has caught on. We sampled the magical unicorn cannoli at Gelso & Grand, and you can watch this video to learn about our experience.
A look into the healing power of the fish tacos of Los Mariscos.
Family TV shows have always been popular, and, whether audiences have known it or not, they have always sent a message through their portrayal of the "typical family." Leave it to Beaver is a TV show set in the late 1950s that portrays a functional, white, middle class family. The shows
Gabby and I ventured out and found ourselves the best ice cream treat, smashed right between two slices of a donut. Give it a try!
(Video by Lindsey Jergensen and Gabriella Davis)
Searching for a sweet treat in NYC? Dough Doughnuts is the answer.
Southerns attempt to find BBQ in New York City. They discover Might Quinn's BBQ that cooks their meat the old school way with wood and time.
Check out Soho's hottest new brunch spot.
Concepts NYC is an incredibly beautiful street wear and sneaker boutique on Hudson St. in New York City. Concepts was founded in Cambridge Massachusetts in 1996 by Tarek Hassan.
This specific location in Tribeca has been a permanent brick and mortar store since November of 2015. This location didn’t open without
Aladdin was everything I expected my first Broadway show to be. From the very beginning, the show captured all of my attention.
As a fashion enthusiast, one of my favorite aspects of this show was the costumes. In two of the most elaborate numbers, Friend Like Me and Prince Ali, there
While shopping on 5th Avenue, I was approached by a man selling promotional vouchers for Capelli D'Oro 5th Ave Salon. Normally, I am not the type to allow salespeople to persuade me into buying things I don't need. But, truth be told, a nice haircut was in order, and the
Beautiful: The Carole King Musical is exactly what it sounds like - a musical about Carole King's life and about her music. From hearing the countless familiar songs to seeing the flashy costumes from the 1960s and 70s, audiences laugh and cry watching King's heart-wrenching, yet beautiful, life story.
Carole King may be a no-name to
Located on the corner of Lexington Avenue and 94th street in New York City, Bonjour Crepes and Wine offers a great option for all meals of the day.
While they have more than just crepes, the crepes are what they are known for. In the last week alone, I have gone
Many books and movies follow the same storyline template: the hero's journey. Broadway shows are no different. The same archetypes and themes found in ancient myths can be found in the Broadway show Wicked: the hero's journey of Elphaba, the Wicked Witch of the West. She lives a normal life, but is
“Let’s go to that cookie dough place!”
Since arriving in New York, this has been a common request among the people around me. DŌ, Cookie Dough Confections is a gourmet shop in Greenwich Village serving up edible cookie dough since 2016. The cookie dough is made with pasteurized eggs and heat-treated
22 years ago, Glenn Close glazed the stage with her glamorous and haunting performance as Norma Desmond in the play Sunset Boulevard. Her performance ultimately granted her a Tony Award and a long-standing role as a leading lady on Broadway. But just when you thought the show had come to a
When people ask me what my favourite movie is, I do not have to think it twice to answer, it is Kill Bill 2. Now, in order to make of Kill Bill 2 your favourite movie, it is necessary to include Kill Bill 1. Therefore, let us just say Kill
In The Book of Mormon musical, the hero’s journey seems as unlikely as it is hysterical, in the form of an unexpected but endearing Mormon missionary, Elder Cunningham. The story begins when an overeager Elder Cunningham gets his mission call to serve in the dangerous foreign land of Northern Uganda.
One of the most popular films from the 2016 Sundance Film Festival told a simple story. Set in 1980’s Ireland, the plot centers around a boy named Conor who comes from a broken home and is forced to changed schools. In the healing process or the path to overcoming his
With the recent explosion of love for the newest adaption of "Beauty and The Beast", this classic story with its modern twist reveals significant archetypes, themes, and myths that build towards everyone's favorite love story. But, what really makes an audience fall in love with this story all over again?
With a release date set for the beginning of July, the world's favorite web slinging hero will swing his way back onto the big screen. Spider-Man: Homecoming will kick off the 3rd franchise of Spidey movies in the last 15 years. Three different Spider-Men with three slightly different story lines;